{"product_id":"british-curly-sheepskin-ivory-cream-white-100-natural-sheep-skin-rug-m","title":"Wildash London British Curly Sheepskin Rug – Ivory Cream White","description":"\u003cdiv\u003e\n\u003ch2\u003e\u003cstrong\u003e\u003cspan\u003e100% Natural British Sheepskin Rug with Thick, Curly Fleece\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eBring natural texture and warmth into your home with the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWildash London British Curly Sheepskin Rug in Ivory Cream White\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e100% natural British sheepskin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, each hide features a thick, dense curly fleece with an undyed cream-white finish. Soft, tactile and naturally unique, it can be styled as a rug, draped over furniture or used to add warmth and texture to a bedroom or living space.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eWhy This Is in The Natural Supermarket\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWe chose \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eWildash London\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e because provenance, craftsmanship and responsible sourcing sit at the heart of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounded in 2012 by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eNisa Berzeg\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Wildash grew from her background in luxury branding and product development and her desire to create a business built around family, craftsmanship and ethical values. The name itself comes from her mother’s family name and pays tribute to generations of Kentish craftspeople.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWildash describes its philosophy as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e“luxury without compromise of sustainability, fair living and fair trade”\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, with sustainably sourced sheepskin and natural homeware produced in partnership with trusted European suppliers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe particularly like this British Curly range for its naturally thick, dense fleece and completely individual appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eMaterial\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003e100% Natural British Sheepskin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNatural, undyed curly fleece.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eHow to Style\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePerfect for:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLiving room floors\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBedrooms\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eDraping over chairs or benches\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eLayering over furniture\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdding natural warmth and texture to interiors\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eNatural Product Note\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThis is a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enatural sheepskin hide\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, so no two pieces will look exactly the same.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eVariations in:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eShape\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSize\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCurl pattern\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFleece density\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eCream and ivory tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNatural markings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eare completely normal and part of the character of genuine sheepskin.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eCare\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSheepskin is naturally robust and generally requires minimal maintenance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShake the rug regularly to remove loose dust and help refresh the fleece. Wildash also recommends brushing sheepskin periodically with a suitable slicker brush to help restore its appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid washing unless necessary and always follow the product care label.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e\u003cspan\u003eProduct Information\u003c\/span\u003e\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003cth\u003e\u003cspan\u003eFeature\u003c\/span\u003e\u003c\/th\u003e\n\u003cth\u003e\u003cspan\u003eDetails\u003c\/span\u003e\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eProduct Type\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNatural Sheepskin Rug\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eColour\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eIvory \/ Cream White\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMaterial\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003e100% British Sheepskin\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFinish\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eNatural \u0026amp; Undyed\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eFleece\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eThick, Dense \u0026amp; Curly\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eWeight\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eApprox. 1kg\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eHypoallergenic\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eDescribed as Hypoallergenic by Brand\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eNatural Variation\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eYes – Every Hide Is Unique\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eMade In\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eUnited Kingdom\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cspan\u003eBrand\u003c\/span\u003e\u003c\/td\u003e\n\u003ctd\u003e\u003cspan\u003eWildash London\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Wildash London","offers":[{"title":"Default Title","offer_id":58001743053140,"sku":"WIL202149160-M","price":79.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0876\/7674\/8116\/files\/8c072c3aea3cea4449525e30a9fbf732659504766967e9ed2b91a788eba33222.jpg?v=1793098058","url":"https:\/\/thenaturalsupermarket.com\/products\/british-curly-sheepskin-ivory-cream-white-100-natural-sheep-skin-rug-m","provider":"The Natural Supermarket","version":"1.0","type":"link"}