Wildash London British Curly Sheepskin Rug – Ivory Cream White

100% Natural British Sheepskin Rug with Thick, Curly Fleece

Bring natural texture and warmth into your home with the Wildash London British Curly Sheepskin Rug in Ivory Cream White.

Made from 100% natural British sheepskin, each hide features a thick, dense curly fleece with an undyed cream-white finish. Soft, tactile and naturally unique, it can be styled as a rug, draped over furniture or used to add warmth and texture to a bedroom or living space.

Why This Is in The Natural Supermarket

We chose Wildash London because provenance, craftsmanship and responsible sourcing sit at the heart of the brand.

Founded in 2012 by Nisa Berzeg, Wildash grew from her background in luxury branding and product development and her desire to create a business built around family, craftsmanship and ethical values. The name itself comes from her mother’s family name and pays tribute to generations of Kentish craftspeople.

Wildash describes its philosophy as “luxury without compromise of sustainability, fair living and fair trade”, with sustainably sourced sheepskin and natural homeware produced in partnership with trusted European suppliers.

We particularly like this British Curly range for its naturally thick, dense fleece and completely individual appearance.

Material

100% Natural British Sheepskin.

Natural, undyed curly fleece.

How to Style

Perfect for:

• Living room floors

• Bedrooms

• Draping over chairs or benches

• Layering over furniture

• Adding natural warmth and texture to interiors

Natural Product Note

This is a natural sheepskin hide, so no two pieces will look exactly the same.

Variations in:

• Shape

• Size

• Curl pattern

• Fleece density

• Cream and ivory tones

• Natural markings

are completely normal and part of the character of genuine sheepskin.

Care

Sheepskin is naturally robust and generally requires minimal maintenance.

Shake the rug regularly to remove loose dust and help refresh the fleece. Wildash also recommends brushing sheepskin periodically with a suitable slicker brush to help restore its appearance.

Avoid washing unless necessary and always follow the product care label.

Product Information